Thursday, February 25, 2016

MKTG 348 - Week 6 - Popular keywords

Google and many other search engines are used daily by billions of people throughout the world. They used for further research, questions on specific topics, or even locating specific searched documents. All are found on search engines using specific keywords. What I wanted to learn about was what were the most popular keyword searches for each specific search engine. Luckily anybody else wanting to know the same information can find out the answer by using several different options from each search engine provided. For example, Google has Google Trends, which allow you to look into Google's database of different searches to see what is popular among the keywords used to search and locate different information. Another example is Yahoo Buzz Log, which essentially is the same thing. Yahoo Buzz Log will show the top overall keyword searches and rank keyword searches as well.

It is interesting to see what some of the top searches were over the past few years. In 2010, Google had Ipads, Justin Bieber, Facebook, and Katy Perry all in their top ten popular keyword searches. For Bing in 2011, some of their top ten keyword searches consisted of the Casey Anthony trial, Xbox, Osama Bin Laden's death, Justin Bieber and the Iphone 5. In 2012, Yahoo had Kim Kardashian, Kate Upton, election, and Iphone 5 all in their top ten most popular searches for the year. Its very interesting to see as the years go by to see which searches remained in the top ten and what popular searches were added to the top ten. This made me think back about many things that occurred during those years.











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