MKTG 347- Week 9 - Hootsuite University

I recently just signed up at Hootsuite University and I have been exploring through the website to see what the website is all about. After exploring the website, I realize how useful this could be for any organization/company or even an individual to see what specifically they are posting on social media applications are effective or not. Hootsuite allows you to see the insights on your LinkedIn profile, Facebook page, Twitter account, and also allows you to view Google Analytics based of your specific website you want viewed.

The nice thing about Hootsuite is that you can check all of the information I listed above all within Hootsuite. This makes things efficient and easier to navigate through for the user on Hootsuite. Anybody who is pursuing a career within social media marketing would definitely benefit by using this website. This will help the individual see what is effective as far as the specific advertising they are using and what keywords are working to attract viewers for their website or page. I would definitely like to use my twitter and Facebook accounts on Hootsuite.

MKTG 347- Week 8 - Facebook Insights

I had no idea that Facebook Insights even existed. This is a great tool to use for anybody concerned about how their Facebook page is going and the types of viewers visiting the page.This gives the creator of the Facebook page a better understanding of how much of an impact their page is actually making and if people are actually visiting the page and find it effective. Facebook Insights lets you see the total likes and if its increasing or decreasing over the course of time, the potential amount of fans you can reach with your page, how many people are actively talking about your page, and a weekly reach. You can also sort your posts on Facebook Insights by all post types, posts, photos, links, videos, platform posts, and questions. This allows the creator of the page to view which type of posts are most effective and which are least effective and could use tweaks and minor adjustments.

I am very surprised Facebook has this tool, but I believe this could really help any organization using social media platforms to reach new potential customers. By using Facebook Insights, the company can find so much information from current customers and potential customers about their thoughts and reactions to specific moves the company makes. The company can also see the best way to reach their customers through Facebook by using different posts and seeing which one is most effective and which one is least effective. Any company using Facebook to reach their customers should definitely be using this to see how effective their page and posts are.

MKTG 347 - Week 6 - Facebook for Non-Profits

After visiting Facebook's for non-profits website, I have mixed feelings about the website. I thought the website in general was very easy to navigate and use. The website had many different tips for different situations for a non-profit organization using Facebook to get their name out to the people. The website had tips to getting started using Facebook, create more awareness, and to help influence the active supporters of the non-profits organization to help out more. I thought the tips could be very helpful for any new non-profits organization using Facebook because if anybody knows how to create awareness and attract more donors, it would be the company who created the website itself.

The reason I have mixed feelings about the website is mainly in large part due to what Dr. Kelsey mentioned in our LinkedIn discussion. It seems sketchy that Facebook would be showing mafioso-like tendencies. Charging non-profit organizations to run ads on their website seems a little strange in my opinion. These organizations are trying to help for the greater whole of society, not to collect money, hence, the "non-profit" name. Its good to know not all companies allow this to happen. Google is generous and lets the non-profit organizations on their website to run free advertisements. I think that is the ethical thing to do. These companies are trying to help and the last thing we want to do is charge these companies for trying to create awareness about a specific cause.

MKTG 348 - Week 14 - Overview of Class

With my last blog post for Marketing 348, I wanted to give an overview of the class and share my personal thoughts of the class. Overall, I really enjoyed this class. I would have never thought I would be taking a search engine optimization class, but I am thankful I did. I would have never known about all the job opportunities SEO has to offer for different businesses. Just about any business could use someone that is an expert in SEO. I also would have never known about how important SEO can be for a company and how it actually works as far as how specific search engine companies rank the websites. Before taking this class, I just assumed it was based on what website was clicked on the most or viewed the most, and part of that is true, but there is so much more to how each website is ranked on Google, Bing, Yahoo, etc.

I would definitely recommend this class to anybody I know. I believe this class could not only be helpful for any business major, but I believe this class could be helpful for any major a student is pursuing. I think it is important to understand how SEO properly works, because if somebody plans on running a business one day, no matter what their major is, they should have a better idea of how SEO works and the impact it can create on a company positively. Now when I am searching specific websites on any search engine, I am constantly looking at the quality of content the website provides, how popular it is, and many other details that I have learned throughout this class. This was a great class and I am very happy I selected this course.

MKTG 348 - Week 13 - Most Popular Search Engine?

There are many different search engines out there to choose from when looking for specific pieces of information online. Some of the search engines include Google, Bing, Yahoo, and many others. The question I had was which one is the most popular? And how much more popular is it compared to the other search engines? After doing research online and looking at several different websites, I found a website specifically that had the top ranked search engines under several different demographics. According to www.further.co.uk I was able to find information from a global perspective and the percentage of each search engine used for the year. From 2013-2015, Google has been the front runner and is at an enormous advantage compared to the other search engines out there. In 2013, Google was at 81% while the next highest percentage was at 8% and was listed as "other" in the category. In 2014, Google was at 82% while the next highest percentage was Bing at 7%. In 2015, Google was at 83% while the next highest percentage was Bing at 7% again. From the past few years, you can clearly see Google is the front runner and most likely will continue to be the front runner by a long shot for years to come.

Before conducting the necessary research to find out which search engine was used most globally, I had a confident feeling that Google was going to be ranked the highest. I did not however, think it was going to be as high of a percentage as it was compared to the other search engines. I think the other search engines are a good option to use as well, but Google has grown tremendously and their brand image is so much stronger compared to its competitors. After looking at the statistics, now I wonder what Bing, Yahoo, and other search engines react to such high numbers for Google compared to their search engine. What can they do to help increase their percentage of usage? It remains to be seen and I wonder what the percentages will be like ten years from now.

https://www.further.co.uk/blog/who-what-and-when-profiling-google-yahoo-and-bing-search-demographics/

MKTG 348 - Week 12 - Technology Creating Opportunity

If someone were to ask if a career within social media marketing or search engine optimization would be a wise choice twenty years ago, most people would laugh and say no. It is comical to think about how technology creates such an impact on so many different people. Because social media and technology in general were not nearly as far advanced as it is today, those two career opportunities were not as appealing to people. Now, with social media being very popular all over the world and technology continuing to advance each year, a career within social media marketing or search engine optimization has become increasingly more popular. There is so much opportunity to grow from a company standpoint if their social media marketing is effective and if they are using the correct keywords and good quality content for search engine optimization.

The two careers are becoming some of the most sought after positions within the business world. More and more companies are realizing how important it is to take advantage of these opportunities to increase awareness, business, and sales for their company. Twenty years ago, nobody would have thought this would be a great opportunity for businesses to take advantage of, but because technology is also becoming more and more advanced, the opportunity is there for the taking of businesses all around the world.

MKTG 348 - Week 11 - SEN

I have just recently signed up on searchenginenews.com and have been exploring the website to see what it is all about. The website includes so many features to help better a company and yourself in the SEO area. The website even includes articles about SEO and articles that are related to SEO. The website also includes Master Classes, which include an expert in a number of different industries that provide different types of strategies to become successful. There are even training courses to take on the website to become more of an expert in SEO.

Overall this website looks like it can be very beneficial to anyone interested in SEO. It also looks like a user friendly website that does not seem intimidating to the rookies of SEO. For someone like me who is not an expert in anyway with SEO, I will find this website very helpful. I hope to become more of an expert in SEO by using this website's training courses, reading articles, and seeing what the experts suggest in order to become successful in this area of work.