MKTG 347 - Week 4 - Facebook Demographics

I was curious to figure out what the demographics of Facebook were lately. I have been hearing lately that Facebook is becoming more and more popular for adults around the age of 50. I have noticed an increase of people around that age around my hometown and wanted to see if this is something that is trending across the country. My parents have recently entered the Facebook world and now I have noticed that many of their friends around the neighborhood, along with friends they grew up with from their hometowns are creating Facebook accounts as well.

I searched "Facebook demographics" on Google and was able to find a website that had some interesting information regarding Facebook's recent demographics. According to pewinternet.org, "Fully 72% of online American adults use Facebook." I would have thought the percent would be lower because I had no idea so many adults were on Facebook now. The website goes into more detail with specific are groups: 82% of adults ages 18-29 use Facebook, 79% of ages 30-49, and 64% of ages 50-64. After reading those numbers, it makes a lot more sense to me why my parents and their friends are all creating Facebook accounts and entering the world of social media.