MKTG 347 - Week 5 - LinkedIn utilization

I have just recently created a LinkedIn profile and I am still unfamiliar with a lot of the different tools and ways of utilizing LinkedIn. Now that I am finishing up my last semester in college and looking into specific jobs to apply for, I figured it was about time I finally create a LinkedIn profile to help brand myself in a professional and positive manner. What I did not realize when I first started creating the profile was how much information you can add to your profile. You can add things such as past jobs, community service/volunteer service, and many more information that will help improve your personal branding.

This article really helps people think of better ways to personal brand themselves and utilized LinkedIn in a more efficient and effective manner. LinkedIn is such a great way for businesses to recognize you and also for business to business marketing. Rocking your profile is the main focus on this LinkedIn article I read. In interesting fact I read was that you are 11 times more likely to be viewed on LinkedIn if you have a photo. The photo also needs to look professional too and cannot just be a random photo you find from Facebook or Instagram. Another interesting fact was that people viewing your profile increases by 13 times if you list your skills and experiences. These are facts I had no idea mattered so much when personal branding yourself.