MKTG 348 - Week 5 - SEO Impact

Google has been one of the premiere search engines used throughout the country and even throughout the world. Google has been making it easier for everybody to find information quicker and more efficient than ever before and they continue to figure out ways to improve their search engine to make things even easier for everybody. Google has been around since the late 90's and continues to impress individuals with multiple pages worth of links containing the information the individual searched for.

After reading about Google in a Huffington Post, I also found out that Google has helped with your brain function as well. Gary Small, a professor from UCLA who studies the aging brain conducted a test with 24 subjects. 12 people who use search engines often and 12 who do not. He gave them all an MRI while they used Google and found an increase in brain activity. He was able to see an increase in activity in many different regions of the brain. Most of the regions were located in the decision making and complex reasoning and vision parts of the brain. He also noticed that the individuals who use search engines more often had twice as much brain activity than the individuals who rarely used search engines. Its amazing to see how Google can make such an impact to our brains without us even knowing about it.