MKTG 348 - Week 14 - Overview of Class

With my last blog post for Marketing 348, I wanted to give an overview of the class and share my personal thoughts of the class. Overall, I really enjoyed this class. I would have never thought I would be taking a search engine optimization class, but I am thankful I did. I would have never known about all the job opportunities SEO has to offer for different businesses. Just about any business could use someone that is an expert in SEO. I also would have never known about how important SEO can be for a company and how it actually works as far as how specific search engine companies rank the websites. Before taking this class, I just assumed it was based on what website was clicked on the most or viewed the most, and part of that is true, but there is so much more to how each website is ranked on Google, Bing, Yahoo, etc.

I would definitely recommend this class to anybody I know. I believe this class could not only be helpful for any business major, but I believe this class could be helpful for any major a student is pursuing. I think it is important to understand how SEO properly works, because if somebody plans on running a business one day, no matter what their major is, they should have a better idea of how SEO works and the impact it can create on a company positively. Now when I am searching specific websites on any search engine, I am constantly looking at the quality of content the website provides, how popular it is, and many other details that I have learned throughout this class. This was a great class and I am very happy I selected this course.

MKTG 348 - Week 13 - Most Popular Search Engine?

There are many different search engines out there to choose from when looking for specific pieces of information online. Some of the search engines include Google, Bing, Yahoo, and many others. The question I had was which one is the most popular? And how much more popular is it compared to the other search engines? After doing research online and looking at several different websites, I found a website specifically that had the top ranked search engines under several different demographics. According to www.further.co.uk I was able to find information from a global perspective and the percentage of each search engine used for the year. From 2013-2015, Google has been the front runner and is at an enormous advantage compared to the other search engines out there. In 2013, Google was at 81% while the next highest percentage was at 8% and was listed as "other" in the category. In 2014, Google was at 82% while the next highest percentage was Bing at 7%. In 2015, Google was at 83% while the next highest percentage was Bing at 7% again. From the past few years, you can clearly see Google is the front runner and most likely will continue to be the front runner by a long shot for years to come.

Before conducting the necessary research to find out which search engine was used most globally, I had a confident feeling that Google was going to be ranked the highest. I did not however, think it was going to be as high of a percentage as it was compared to the other search engines. I think the other search engines are a good option to use as well, but Google has grown tremendously and their brand image is so much stronger compared to its competitors. After looking at the statistics, now I wonder what Bing, Yahoo, and other search engines react to such high numbers for Google compared to their search engine. What can they do to help increase their percentage of usage? It remains to be seen and I wonder what the percentages will be like ten years from now.

https://www.further.co.uk/blog/who-what-and-when-profiling-google-yahoo-and-bing-search-demographics/

MKTG 348 - Week 12 - Technology Creating Opportunity

If someone were to ask if a career within social media marketing or search engine optimization would be a wise choice twenty years ago, most people would laugh and say no. It is comical to think about how technology creates such an impact on so many different people. Because social media and technology in general were not nearly as far advanced as it is today, those two career opportunities were not as appealing to people. Now, with social media being very popular all over the world and technology continuing to advance each year, a career within social media marketing or search engine optimization has become increasingly more popular. There is so much opportunity to grow from a company standpoint if their social media marketing is effective and if they are using the correct keywords and good quality content for search engine optimization.

The two careers are becoming some of the most sought after positions within the business world. More and more companies are realizing how important it is to take advantage of these opportunities to increase awareness, business, and sales for their company. Twenty years ago, nobody would have thought this would be a great opportunity for businesses to take advantage of, but because technology is also becoming more and more advanced, the opportunity is there for the taking of businesses all around the world.

MKTG 348 - Week 11 - SEN

I have just recently signed up on searchenginenews.com and have been exploring the website to see what it is all about. The website includes so many features to help better a company and yourself in the SEO area. The website even includes articles about SEO and articles that are related to SEO. The website also includes Master Classes, which include an expert in a number of different industries that provide different types of strategies to become successful. There are even training courses to take on the website to become more of an expert in SEO.

Overall this website looks like it can be very beneficial to anyone interested in SEO. It also looks like a user friendly website that does not seem intimidating to the rookies of SEO. For someone like me who is not an expert in anyway with SEO, I will find this website very helpful. I hope to become more of an expert in SEO by using this website's training courses, reading articles, and seeing what the experts suggest in order to become successful in this area of work.

MKTG 348- Week 10 - SEO Details

Over spring break I was one of the unfortunate few who did not end up going on a trip somewhere warm and tropical. I was at home applying for jobs and going through several different interviews as I look for a job post-graduation. As I was looking at specific jobs and companies, I noticed I was using different keywords to find updated information on the company and the specific job title. I wanted to look for specific reviews about the job and how people in the past reviewed it and also about how people rated the specific company too. It is important to gather information on the title of the job and the company before going any further into the interviewing/applying process because you want to make sure it is a job you're going to enjoy doing and coming into work everyday.

All I could think about when I was typing in different keywords was how these websites were ranked on the search engine based off their quality content. I never would have put much thought into how the websites were ranked if I never took this class. Now, whenever I use search engines, all I can think about after I type in a keyword to find results is how were these websites ranked. It is something that I will continue to find interesting whenever I use any search engine to find specific information and results.