MKTG 348 - Week 4 - Buyer Persona

This past week we learned about buyer personas and we were able to choose three different buyer personas for our website for the class (rgbexchange) and explain a little bit of information of each buyer persona. I chose three different generational age groups: the baby boomers, generation X, and generation Z. I thought those three generational age groups would be a good choice because each group is completely different than the next and its interesting to see how each generational age group functions on a daily basis.

I found generation Z to be more technologically advanced and have shorter attention spans than the baby boomers. This could possibly be due to the fact that technology is becoming more and more apart of our everyday lives for the younger age groups. The baby boomers never had to deal with smart phones, social media, or tablets when they were around the age of the generational age group of generation Z. Generation X is right in the middle of those two generations and its also interesting to see how they interact on a daily basis. Some are like generation Z and some are like the baby boomers.