MKTG 347- Week 9 - Hootsuite University

I recently just signed up at Hootsuite University and I have been exploring through the website to see what the website is all about. After exploring the website, I realize how useful this could be for any organization/company or even an individual to see what specifically they are posting on social media applications are effective or not. Hootsuite allows you to see the insights on your LinkedIn profile, Facebook page, Twitter account, and also allows you to view Google Analytics based of your specific website you want viewed.

The nice thing about Hootsuite is that you can check all of the information I listed above all within Hootsuite. This makes things efficient and easier to navigate through for the user on Hootsuite. Anybody who is pursuing a career within social media marketing would definitely benefit by using this website. This will help the individual see what is effective as far as the specific advertising they are using and what keywords are working to attract viewers for their website or page. I would definitely like to use my twitter and Facebook accounts on Hootsuite.

MKTG 347- Week 8 - Facebook Insights

I had no idea that Facebook Insights even existed. This is a great tool to use for anybody concerned about how their Facebook page is going and the types of viewers visiting the page.This gives the creator of the Facebook page a better understanding of how much of an impact their page is actually making and if people are actually visiting the page and find it effective. Facebook Insights lets you see the total likes and if its increasing or decreasing over the course of time, the potential amount of fans you can reach with your page, how many people are actively talking about your page, and a weekly reach. You can also sort your posts on Facebook Insights by all post types, posts, photos, links, videos, platform posts, and questions. This allows the creator of the page to view which type of posts are most effective and which are least effective and could use tweaks and minor adjustments.

I am very surprised Facebook has this tool, but I believe this could really help any organization using social media platforms to reach new potential customers. By using Facebook Insights, the company can find so much information from current customers and potential customers about their thoughts and reactions to specific moves the company makes. The company can also see the best way to reach their customers through Facebook by using different posts and seeing which one is most effective and which one is least effective. Any company using Facebook to reach their customers should definitely be using this to see how effective their page and posts are.

MKTG 347 - Week 6 - Facebook for Non-Profits

After visiting Facebook's for non-profits website, I have mixed feelings about the website. I thought the website in general was very easy to navigate and use. The website had many different tips for different situations for a non-profit organization using Facebook to get their name out to the people. The website had tips to getting started using Facebook, create more awareness, and to help influence the active supporters of the non-profits organization to help out more. I thought the tips could be very helpful for any new non-profits organization using Facebook because if anybody knows how to create awareness and attract more donors, it would be the company who created the website itself.

The reason I have mixed feelings about the website is mainly in large part due to what Dr. Kelsey mentioned in our LinkedIn discussion. It seems sketchy that Facebook would be showing mafioso-like tendencies. Charging non-profit organizations to run ads on their website seems a little strange in my opinion. These organizations are trying to help for the greater whole of society, not to collect money, hence, the "non-profit" name. Its good to know not all companies allow this to happen. Google is generous and lets the non-profit organizations on their website to run free advertisements. I think that is the ethical thing to do. These companies are trying to help and the last thing we want to do is charge these companies for trying to create awareness about a specific cause.