The search engine optimization game has significantly changed due to mobile devices and the creation of applications on smart phones. Search engine optimization is not necessarily all about the specific keywords a website will cram into their website, but rather including mobile applications. The CEO of Chimani believes because of the new movement in SEO the past decade, the more mobile content you have, the better you will be ranked in search results. Back in the day, it was just typing in a keyword and looking at the top ranked websites from that search, but since the past decade its more about mobile content and apps that will help increase your website's search rank. Many companies are taking notice of that and are adjusting the way they create their website. Even Google has had to change their style of ranking websites because of this new movement.
More than half of searches now come from a mobile device so it makes complete sense on why there is a shift in change for the search engine optimization results. Google is ranking the applications now based on how many users the app has and how much time the users are spending on that specific app. Companies are also wanting their clients/users to leave review comments, give ratings, and also share app content because Google also takes that into account when ranking.
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