MKTG 347 - Week 2 - WCIYP

After reading chapter one, I have already learned many things about social media marketing. Me before reading chapter one, sounds a lot like the "hype" person talking about social media marketing. I knew the general basics about social media marketing, but I never really knew the details about it and how much more advanced it really has become. The one thing that I found the most important about chapter one and social media marketing in general is the ROI. It makes total sense why ROI is so important when dealing with social media marketing. If the company isn't getting enough out of the specific social media marketing tactic the company takes, then why pursue that same option and not try something different? Company's need to pay closer attention to ROI when dealing with social media marketing, otherwise it could end up being a loss in financials.

After reading the basics about social media marketing, I now feel already a lot more comfortable and familiar with this type of marketing. Beforehand, I used to think the main way of having social media work was just simple word of mouth tactic, but there is so much more to social media marketing than that and I look forward to learning even more about it.

Week 1 - MKTG 348 - Keyword Search

Last week, the class worked on an in-class activity that involved keyword searches. We learned in class how the keyword searches worked and how important it is to have good quality content in your website in order to be ranked higher in the keyword searches on search engine websites. It makes a lot of a sense after hearing Professor Kelsey explain that to the class, but it amazes me that such small details can really make a difference from having your website be ranked on the first page of the search engine website or being ranked on a third or even fourth page. What is also interesting about searching specific websites using keyword searches is the fact that you can find the same website using several different keyword searches. I assume that must mean that the specific website you are looking for using different keyword searches must have really good quality of content on their web pages in order to be ranked on the top page of the search engine website under several different keyword searches. That also shows how much time the company or individual must put into their webpages. That could make or break many customers from actually viewing your specific webpage versus the competitors too.