After reading chapter one, I have already learned many things about social media marketing. Me before reading chapter one, sounds a lot like the "hype" person talking about social media marketing. I knew the general basics about social media marketing, but I never really knew the details about it and how much more advanced it really has become. The one thing that I found the most important about chapter one and social media marketing in general is the ROI. It makes total sense why ROI is so important when dealing with social media marketing. If the company isn't getting enough out of the specific social media marketing tactic the company takes, then why pursue that same option and not try something different? Company's need to pay closer attention to ROI when dealing with social media marketing, otherwise it could end up being a loss in financials.
After reading the basics about social media marketing, I now feel already a lot more comfortable and familiar with this type of marketing. Beforehand, I used to think the main way of having social media work was just simple word of mouth tactic, but there is so much more to social media marketing than that and I look forward to learning even more about it.
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