Week 1 - MKTG 348 - Keyword Search

Last week, the class worked on an in-class activity that involved keyword searches. We learned in class how the keyword searches worked and how important it is to have good quality content in your website in order to be ranked higher in the keyword searches on search engine websites. It makes a lot of a sense after hearing Professor Kelsey explain that to the class, but it amazes me that such small details can really make a difference from having your website be ranked on the first page of the search engine website or being ranked on a third or even fourth page. What is also interesting about searching specific websites using keyword searches is the fact that you can find the same website using several different keyword searches. I assume that must mean that the specific website you are looking for using different keyword searches must have really good quality of content on their web pages in order to be ranked on the top page of the search engine website under several different keyword searches. That also shows how much time the company or individual must put into their webpages. That could make or break many customers from actually viewing your specific webpage versus the competitors too.