There are many different search engines out there to choose from when looking for specific pieces of information online. Some of the search engines include Google, Bing, Yahoo, and many others. The question I had was which one is the most popular? And how much more popular is it compared to the other search engines? After doing research online and looking at several different websites, I found a website specifically that had the top ranked search engines under several different demographics. According to www.further.co.uk I was able to find information from a global perspective and the percentage of each search engine used for the year. From 2013-2015, Google has been the front runner and is at an enormous advantage compared to the other search engines out there. In 2013, Google was at 81% while the next highest percentage was at 8% and was listed as "other" in the category. In 2014, Google was at 82% while the next highest percentage was Bing at 7%. In 2015, Google was at 83% while the next highest percentage was Bing at 7% again. From the past few years, you can clearly see Google is the front runner and most likely will continue to be the front runner by a long shot for years to come.
Before conducting the necessary research to find out which search engine was used most globally, I had a confident feeling that Google was going to be ranked the highest. I did not however, think it was going to be as high of a percentage as it was compared to the other search engines. I think the other search engines are a good option to use as well, but Google has grown tremendously and their brand image is so much stronger compared to its competitors. After looking at the statistics, now I wonder what Bing, Yahoo, and other search engines react to such high numbers for Google compared to their search engine. What can they do to help increase their percentage of usage? It remains to be seen and I wonder what the percentages will be like ten years from now.
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